Names provide more than a unique identity. They also unite us as a chosen family under a common banner. On April 5, 2021, Harbor Regional Health new unified brand for Grays Harbor Community Hospital, its Grays Harbor County specialists, clinics and health services. Although the name has changed, their qualified and affectionate health services continue and their dedication to our community remains.
Look for your new logo to adorn clinics in Aberdeen, Montesano and Hoquiam with providers in our region to meet your healthcare needs.
Photo courtesy: Harbor Regional Health
Harbor Regional Health consists of “28 different services and specialties,” says Chris Majors, director of marketing and public relations. These include “community hospital, family medicine clinics in Aberdeen, Hoquiam and Montesano, orthopedics, OB / GYN, pediatrics, internal medicine, urology, cardiology, gastroenterology, rehabilitation services in Westport and Aberdeen, imaging diagnosis in the ‘hospital and image center on Basich Boulevard, and a number of other health services offered at the hospital.’
This transition was not initiated on a whim. Majors explains that in 2017 a committee was formed with the aim of proactively “Rebranding” its health facilities. This 13-member group consisted of “employees, community members, suppliers, and board members.”
Their work was temporarily suspended in 2018, but they continued and last year, despite the pandemic, and were able to continue the discussion. “In 2020 the Board of Commissioners started discussing the project again and formed an ad hoc committee with the intention of finalizing the new name and logo that will be presented to the Board,” says Majors. “In December the new brand was introduced and approved.”
There are locations throughout the county to meet all health needs for you and your family. Photo courtesy: Harbor Regional Health
“Unifying our organization with the same name, Harbor Regional Health, has taken a few years to fully develop,” says President Michael Bruce, who is also the former mayor of Westport. “As a board, we realized that our organization was made up of all these pieces, with different names and different brands. When he met with community members, he made a constant comment of “I didn’t know it was you” or “why don’t you do more for our community?” It became clear that something needed to be done to make sure our community knew all the services we offer the community and that the most effective way to do that was to bring us all together with one brand.
Dr. Rachel Sell, a general surgeon, is one of the caregivers who provides support and treatment through Harbor Regional Health. Photo courtesy: Harbor Regional Health
As with all regional port health services, care and consideration were included in the brand change process. They chose Harbor to represent a safe place of refuge and comfort. Regional defines the more than 2,000 miles covered by its district in Grays Harbor County, but also recognizes the people who serve the Pacific counties and the tribal lands of Quinault. And health is more than fighting disease. It is a state of complete physical, mental and social well-being.
“We’re excited about this new brand,” says CEO Tom Jensen. “Our hope is that the community will see the name of Harbor Regional Health in all our services and specialties and recognize that we are an organization dedicated to health throughout the region. Our Harbor Regional Health team has worked very hard during the “We are very proud of our employees and this new brand will help demonstrate the value of all the services and specialties we offer to Grays Harbor County residents.”
Perhaps the heart and soul of this transition is the new motto: “Because your health matters.” “Because your health is important” reminds us that your health is important to your quality of life and to those around you, ”says Jensen.“ It’s also a constant reminder that our entire organization is here to meet the needs. health care providers in our community. People across Grays Harbor County deserve quality care and our mission is to provide them. ”
The new name still includes all the amazing providers like Dr. Anne Marie Wong, an internal medicine provider and medical director. Photo courtesy: Harbor Regional Health
“Because your health is important, we decided to make that change,” Majors says. “We hope you will support us in this endeavor and know that as we emerge from the pandemic trials, a new strong and united organization dedicated to meeting your health needs will emerge.”
Our health now matters more than ever. The long ongoing months of COVID-19 opened our eyes to the importance of timely care and the tireless service of medical staff. It is vital to know where to go both in an emergency and to do a routine checkup. And having a unified portal simplifies the process for everyone, so you can spend more time on yourself and less on paperwork or paperwork.
Follow the Harbor Regional Health launch via their website or Facebook page. There you can listen to recent radio interviews, read about awards and achievements, and find updates on services. If you or someone you love needs treatment, access HR services at their locations or call 888.537.2778 for information. Let them become or be your chosen healthcare family for years to come.