The White House is working to reach the hesitant white conservatives of the vaccine in the best way they know how: between episodes of Deadliest Catch, NASCAR races, and country music TV programming.
At a news conference Monday, White House press secretary Jen Psaki told reporters that the administration was using specific campaigns to help convince specific communities to get their vaccines against COVID-19, including the community. white conservative republican.
“We’re looking at a number of creative ways to connect directly with white conservative communities,” Psaki said. “We won’t always be the best messengers, but we still try to get to know people where they are, but also empower local organizations.”
To that end, Willie Nelson re-recorded a version of “I’ll Seeing You” for a special advertising campaign for sport-focused vaccination that has been supported by NASCAR, the PGA Tour, Major League Baseball and much more.
Psaki also confirmed that the administration was working with Country Music TV.
On April 18, during the 56th Academy of Country Music Awards, Eric Church, Ashley McBryde and Darius Rucker will encourage viewers to learn more about how vaccines can lead to the return of live music, Billboard reported. .
“I see [the vaccine] like a Godsent miracle, “Church told Billboard.” It became very clear to me that the only way to get back to normal really is through vaccines. You have to have needles in your arms. “
The PSA version of country music will run throughout the summer.
Biden’s camp has also issued public service announcements encouraging Americans to continue wearing masks with the captains of Discovery Channel’s popular The Deadliest Catch show, who compared the dangers of coronavirus to the dangers they face. Water.
Earlier this year, the concern was that the black community would be hard to convince to get vaccinated because of the history of medical racism in the United States.
But specific campaigns, including the creation of vaccination sites in underserved areas, the transportation of church attendees, and the reduction of age eligibility (allowing multigenerational homes and families to be vaccinated together), have helped to overcome vaccine hesitation among many blacks, according to NBC News. Now they say they want the vaccine at the same rate as whites, according to the Los Angeles Times.
The new round of hyper-targeted campaign efforts is an attempt to combat a large number of conservative white men who have no plans to get the vaccine, according to the LA Times.
A NPR / PBS / Marist poll last month reported that 49% of Republican men said they do not plan to get vaccinated, a higher share than any other demographic.
These numbers are a concern for the Biden administration, as the vaccine skeptic group is also largely skeptical of the current Democratic president.
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